NYU WAGNER CREATIVE REFRESH
CLIENT: NYU Wagner / Noodle
Advertising / Graphic Design + Creative Direction / Education
CHALLENGE:
Adjusting to the pandemic, NYU Wagner wanted to avidly inform it’s own and prospective students of the Master of Health Administration’s shift to digital format as well as drive enrollment for the Fall 2020 application deadline. NYU also decided that a creative refresh was in order due to previous program advertising creative starting to stagnate in performance.
STRATEGY:
Our strategy was to build upon the successes and learnings from previous NYU/Noodle campaigns and present them with a full suite of new creative for their ads to help target their Fall 2020 enrollment goal.
IDEA: It’s time for a refresh!
Working closely with NYU and Noodle, one of the nation’s fastest-growing online higher education networks, we presented with a creative refresh for all of their LinkedIn and Facebook ads. Using analysis based on insights from previous campaigns and creative, we delivered on 5+ different ad concepts.
RESULTS:
Our creative helped NYU Wagner outperform their previous enrollment goals by 70%.
