Context: In February 2022, Britney Griner was wrongfully detained in Russia during the WNBA off-season.

Strategy: Start an initiative that makes so much noise the U.S. Government can’t ignore our cause. campaign that creates awareness, facilitates involvement, and drives action around bringing BG home.

THE WORK: Launch a campaign that creates awareness, facilitates involvement, and drives action around bringing BG home.

PARTNERS: WNBA, NBA, President Biden, Bring our Families Home,