Context: Heading into the 2025 FIFA Club World Cup, PSG is looking to make a splash during their first competitive tournament in America.

Strategy: Harness the Parisian je ne sais quoi and PSG’s cultural footprint to make a lasting impact with American fans who long to travel to Paris.

THE WORK: Our audience isn’t just sports fans, they’re lovers of music, fashion, and gaming. We created different potential activations PSG could bring to life over the course of the competition to build brand love with key demos across the States.

PARTNERS: Paris St Germain