Context: My Crest, My City is a travelling content series capturing the unique beauty of each MLS market while also spotlighting and showcasing the talent of local creators within each city.

Strategy: Showcase why Washington D.C. is such a unique city for soccer fans and use our first campaign as a prototype for the following cities in the project.

THE WORK: Working with other photographers and videographers, we shot at multiple locations in metro locations in Washington D.C. in order to add more of a local and accessible feel to the overall story. Once we had the content we needed, I worked with my partner at hmegrwn to create a short highlight film to showcase the D.C. iteration of the grassroots soccer story, and the culture that contributes to the soccer fan experience and community building in the nation’s capital.

PARTNERS: MLS, Club Eleven, Participation Trophy Studio, Guerilla FC, hmegrwn