Context: Educating ourselves around this historic day and highlighting the achievements of Black owned businesses and individuals are another couple of ways to celebrate Juneteenth.

Strategy: Collaborate with Black owned businesses in the spirits industry to a memorable experience for Hennessy fans.

THE WORK: We partnered with Giftagram to create an exclusive, specially curated Hennessy Juneteenth Kit. In addition to the products themselves, the Hennessy Cocktail kit also includes a bespoke booklet that introduces the Hennessy Juneteenth program, drink recipes, information about the featured Black-owned businesses and Never Stop Never Settle Society.

PARTNERS: Hennessy, Giftagram, Avec, The Cocktailery, MadebyRheal, Hella Cocktail, Hellen Jai