Context: Google’s partnership with McLaren brings the best of Google products and technology to F1 Racing.

Strategy: Tap into the exhilarating world of McLaren and F1 to build brand love for Google.

THE WORK: Since the start of Google’s partnership with McLaren in 2022, I’ve lead strategy across a multitude of projects and campaigns that have placed Android and Google Chrome at the intersection of sports and culture.

CLIENT: Google, Google Chrome, Android, McLaren F1