TABS GIVE NEW PERSPECTIVE TO A PERSON. ThEIR HOBBIES, IDIOSYnCRASIES, and curiosities.

Context: In year 1 of our partnership with Google Chrome, we set aside to figure out how can we reveal the magic behind the browser.

Strategy: Create a creator-led series that gives people a deeper understanding of the worlds of interesting individuals through their tabs.

THE WORK: Across two Seasons, we dove into the worlds of entertainment, fashion, and sports through premium and diverse talent by asking them a simple question. What’s in your tabs?

PARTNERS: Google, Google Chrome

TALENT FEATURED: Paige Bueckers, Kwame Onwuachi, Lando Norris, Olamide Olawe, Amelia Dimoldenberg, Maitreyi Ramakrishnan, Oscar Piastri, Sydney Carter, and Bianca Bustamante,