Context: Migrant workers, separated from their families for extended periods, constructed the stadiums and infrastructure that enabled the 2022 World Cup, a tournament they themselves were largely unable to fully enjoy.

Strategy: Show love during the holidays to those who have created the environment that millions of fans get to enjoy.

THE WORK: While at the tournament I created fundraiser at the fan villages where friends and other fans from all over the world donated money, which i used to purchase holiday gifts for 20+ workers that they could use for themselves and send back to their families as gifts.

PARTNERS: FirstTouch